Want to know how to write a press release? Read on…
One of the most common things I hear from people with regard to PR, is the question of how to write a press release.
A press release is simply a written document that you send out to media outlets to tell them about your news. If they’re interested, they’ll write an article about it.
So a press release is an important part of your PR campaign.
PR in general, and press releases in particular, may seem like something of a dark art, but they don’t have to be. Done right, a press release can help you to secure coverage for your business in magazines or newspapers, online, or even on TV and radio. And who doesn’t want that?
But if you’re going to target media outlets with a press release, there are a few points you need to bear in mind.
Take a look at these tips for writing a press release…
Use a press release to tell everyone about your business
How To Write A Press Release
1. Write a kick-ass headline
The first thing you need to think about with your press release is your headline. It needs to explain exactly what your release is about, but it also needs to be something that draws the journalist in and makes them want to read on. When you write your press release spend a bit of time working on your headline to make sure it stands out for the right reasons!
2. Include all the relevant info
Whatever it is that you want to let the journalist know about, you need to make sure you have included all the relevant information in your press release. Have you told them exactly what your news is and given them all the details they might need? Aim to answer all their questions before they ask them.
3. Use first-person quotes
Add some interest to your press release by including some comments that can be quoted in the article. They need to be relevant to your story, and written in the first-person. For example, Mr Smith says: “I’m so happy to have won this award.”
4. Provide your contact details
Make it easy for the journalist to get in touch with you by ensuring you include your contact details in the press release. As well as your website URL, put your email address and mobile number in there so that the journalist can easily get hold of you if need be.
5. Check your spelling and grammar
Make sure your press release is both clear and concise, and check your spelling and grammar. This will help you to present a good impression to the journalist, whilst also making their job easier. Good news all round…
Got any questions or comments about how to write a press release? Leave a comment below.
Want help writing the perfect press release? Check out my DIY PR Products. Or let me write a press release for you with my ‘Done For You’ PR Products.
[Image courtesy of FreeDigitialPhotos.Net]
