Is your marketing working for you? If not did you know there are simple tips you could be implementing to get great results?
Take some time to work on your marketing
Marketing is vital for your small business. And to be really effective, it’s a good idea to use a combination of marketing methods. But if you’re anything like me, you’re busy enough as it is. You don’t have time to spend ages working on all different kinds of marketing and trying to work out what works best.
But fear not. It’s not about chaining yourself to your desk until you’ve written 52 weekly newsletters…
Savvy marketing is about working smarter, not harder.
So here are some simple tips for things you can do to give your marketing efforts the boost they need:
1. Review your website
Have you looked at your website recently? You know, really looked at. When was the last time you updated it? Could the copy do with a refresh? You need to make sure the text on your website is speaking to your ideal customer. Grab a cuppa and take a moment to look at your website and see if the copy is the best it can be or whether you could do with some fresh web copy. Even a few tweaks here and there can make a real difference.
2. Look at your social media strategy
You’ve probably read that social media can boost your business, but what can you do to make sure it’s really working for you? Are you making the most of social media management systems like Hootsuite, Tweetdeck and Buffer? Spend some time really thinking about what you are posting on social media and whether it’s working for you. Remember, you can post links to blog posts and articles, inspirational quotes, images, questions, customer queries, polls… Think about ways to incorporate all of these things. Are you using social media to get PR coverage? If not, ask me about my forthcoming ten-day bootcamp, How To Use Blogging And Social Media For PR Success.
3. Build up your list
Do you have an email list that you are marketing to? Your list is what you use to stay in touch with your existing and potential clients. You should be capturing people’s email addresses when they visit your website. Do you have a free report or ebook on your website to encourage people to sign up to your list? If not you need one, pronto! Need some help? Take a look at this post on How To Grow Your List And Get More Sales With A Free Report.
4. Think about a PR campaign
Do you fancy having your business written about in magazines and newspapers, but you’re not sure how to go about it? Make a start by downloading your free copy of 7 Secrets To Generating Amazing Publicity For Your Business. Now sit down and write a list of potential story angles for your business. Think about which publications to target with your story, then put together a press release and send it out. Need help with your PR? Speak to me about my PR services.
5. Get your blogging groove on
Blogging is a fantastic way to boost your business. According to Hubspot, 57% of companies have acquired customers from their blog. How’s your blog looking? Have you thought about setting up a blog but not got round to it? Or have you started a blog but let it go to pot? To get good results you need to be blogging as regularly as you can so make this the week you get your blogging groove on. Not sure what to blog about? Take a look at this post for blogging inspiration.
Do you have any tips for marketing? Or do you have any queries about anything I’ve mentioned? Leave a comment below and let me know.