Your business website is an important part of your marketing mix so you need it to stand out from your competitors’ sites.
The way to do it, is to look at it from a holistic point of view.
The important elements of a website are navigation, design, web copy, readability and SEO. You need to address all these points when creating a website that stands out from the crowd.
Stand out from the crowd
Design
How your website looks is down to personal taste, but the colours, fonts, styles, and graphics all need to complement each other to create a professional look. You need to think about the layout of each page, the images used across the entire website, and the design techniques that enable users to navigate the site.
Navigation
Make things easy for visitors to your website and keep it simple to navigate. It needs to be intuitive and user-friendly. Think about your sidebars, widgets and footers – do they all work well alongside each other? Do your pages link to each other in a logical fashion? Whether you’ve built your website yourself or have got a web developer, you need to ensure you website navigation works.
Web Copy
Web copy may be one of the last things you think about when planning your website, but it’s potentially the most important. Your web copy will help you to speak to your ideal customers and to convert web visitors into paying customers. It also helps people to navigate your site, by linking pages with internal links.
Readability
Not only does your web copy need to say the right things, it needs to say them in the right way. Your copy needs to be easy to read because people typically scan pages online, so you need to break the text up with bullet points, bold and italic fonts and headings and sub-headings. It’s also a good idea to avoid light-coloured text on a dark background as this is generally difficult to read.
SEO
Another important element of your website is the Search Engine Optimisation (SEO). This is the way you make sure your website gets seen. If you use keywords that are relevant to your industry area you can enable your website to rank highly with search engines. However, stuffing a page with keywords is a big no-no, so you need to makes sure that you include the keywords in an effective yet natural way.
Do you have any tips for creating a successful business website? If so leave a comment below and let me know. And for help with your web copy or SEO copywriting, drop me a line today.
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I’m now working with an SEO specialist to provide a web copy and SEO package. If you are serious about having a well-written website that ranks highly in search engines, speak to me today about my web copy and SEO package.
