Want to know how to write great web copy for your business website? Take a look at these top web copy tips:
Top tips for how to write great web copy for your business website
1. Keep it short & sweet
Make sure your sentences are short so that they’re easy to read and will hold your readers’ attention
2. Include headings & sub-headings
When people are reading web copy they tend to scan the page, so ensure you text is easily scannable. Use headings and sub-headings to break up the copy
3. Use bullet points
It’s a good idea to use bullet points or numbered lists in your web copy, which are much easier to scan quickly than long blocks of text
4. Utilise bold text and italics
Where suitable, use bold text and italics to break up the copy on the page. This prevents the reader from being overwhelmed with a huge block of text, and again makes it easier to read
5. Write keywords naturally
If you are writing your web copy to try and improve your business website’s Search Engine Optimisation (SEO), refrain from stuffing your copy with keywords. Instead, incorporate your keywords naturally. You should be writing for humans first and foremost.
Do you have any queries or opinions about how to write web copy for your business website? Leave a comment below and I’ll respond. If you found this useful please share it with your networks.
- If you would like to discuss outsourcing your web copy to a copywriter please contact me today.
For more tips about how to make your website work for you, why not read my recent blog post on how you can win more business by offering a free report on your website.
