Top ten reasons you need to focus on your marketing today

When it comes to researching small business marketing, I love reading about relevant facts and figures, and I recently came across a fab article with some compelling statistics about marketing.

As a small business owner, you need to create an effective marketing mix and utilise lots of different channels to get yourself heard. Whether it’s using social media, blogging, newsletters, or PR,  you need to maximise your marketing efforts.

So take a look at these powerful statistics that I’ve pulled out from the article to show you why you need to focus on your marketing today…

Top ten reasons you need to focus on your marketing today

Are You Active On Social Media?

• Using social networks like Twitter and Facebook boosts website traffic – companies with 1000 Facebook likes or more gain a whopping 185% rise in web traffic, while businesses with 51 to 100 Twitter followers generate 106% more traffic than those with 25 or fewer followers (MarketingProfs)

• 48% of companies have gained new customers through Twitter and 42% through Facebook (iMedia Connection)

• There are one billion posts per day made on Facebook. The average user spends nearly 7 hours per month on the social networking site, and one out of every five pageviews on the Internet is on Facebook (Visual.ly)

• There are 400 million tweets per day on Twitter. A million new Twitter accounts are opened each day (Visual.ly)

• Blogging generates leads. Companies that publish new blog posts once or twice a month generate 70% more leads than companies that don’t blog at all (MarketingProfs)

• On average, companies that publish 15 or more blog articles per month generate five times more web traffic than companies that don’t blog at all, and those that blog 9-15 times per month generate three times more traffic than companies that don’t maintain blogs (MarketingProfs)

• 57% of companies that blog have acquired a customer through their blogs (Polaris B)

 Are You Regularly Creating Fresh Web Content?

• Statistics show that the more content you have on your website, the more leads you can expect to get. On average, companies with 51-100 web pages generate 48% more traffic than companies with 1-50 pages. And more landing pages and more blog posts mean more leads. On average, companies that have published 200 or more total blog posts generate five times as much traffic as those with 10 posts or fewer (Polaris B)

Is Your Website Up-To-Date?

•  78% of internet users say they use the web for product research, and almost half (46%) of all searches on an average day are for information on products and services (iMedia Connection)