Is your business website working hard for you? If not, why not?
Your website is your shop front, so it should be working hard in generating leads and bringing in sales.
Well-written web copy will help take your website from so-so, to so great!
Make sure your website is working hard for you
Good web copy will:
• Speak to your ideal customers
• Make sure your business looks professional
• Help your website rank highly with search engines
• Encourage customers to spend longer on your site
• Ultimately, lead to sales
Statistics show that 78% of internet users say they use the web for product research, and almost half (46%) of all searches on an average day are for information on products and services.
Will your ideal customers easily find your website? And will they like what they read when they do?
Take a look at these top tips for writing web copy that will make your customers love you:
1. Speak to your ideal customers
Whenever you’re writing web copy, you should do it with your potential clients in mind. Speak to them and you’ll find that they nod their heads in recognition. This is perfect for building up a relationship with your customers, and ultimately, selling to them
2. Keep your sentences brief
Use short sentences that are easy to scan and will hold your readers’ attention
3. Use headings and sub-headings
People don’t like to read large blocks of text. Think about it, reading long, wordy paragraphs is boring and feels like a chore. Break your text up with headings and sub-headings
4. Include lists
Utilise bullet points or numbered lists in your web copy as these are far easier to read than long paragraphs of text
5. Use bold text and italics
Similarly, you can break up the copy on the page by using bold text and italics, which will help to highlight important points, and make the text easier to read.
6. Write with humans in mind
You may be using keywords to help with Search Engine Optimisation (SEO), but you should always write for humans first, webots second. By all means utilise keywords, but make sure the copy still sounds natural
Need help writing web copy that works hard for you? Check out my web copywriting packages.