Why is copywriting great for business? They say the pen is mightier than the sword – and in business this is often true. Using great copywriting for your print and online content is an important part of generating more leads.
Copywriting can help your business…
In fact, your business copywriting – your brochures, marketing materials, promotional leaflets, and web content – can make or break your business. Good copywriting will help you to promote your products and services, by enabling you to engage with your prospects to let them know what it is you’re selling and why they should use you.
But bad copy can prevent you from getting your message across, and worse still, can make you look unprofessional. Well-written content, with good spelling and grammar, will help you to convey the right image for your business.
So how do you use copywriting to win more business? Take a look at these tips…
Copywriting for your website
Good copywriting is an essential element of your website. Your website is your shop window, so it’s important that the words you use on it do the right job. Your web copy should be engaging and informative, as well as being easy to read. Keep your sentences and paragraphs short so that they are easily scannable. You may also choose to include SEO in your web copywriting, by using strategically placed keywords and phrases.
Blog copywriting
Blogging is great for business – but the success of your posts depends on the content you use for your blog. Utilising copywriting tips can help you to create fabulous blog posts that will benefit your business. Use blog titles that will arouse interest in your readers, whilst also being short enough to share on social media. Keep your paragraphs brief and easy to read and break the text up with sub-headings and bullet points. Keep your posts clear and concise, and write to whatever length feels right – don’t have long rambling copy for the sake of it, but if you’ve got lots to say, you shouldn’t cut your post short.
Brochure copywriting
Writing a brochure can be a good way to distribute information about your products or services to potential clients. One of the most important things to remember when crafting copy for a brochure, is to make sure you write about the benefits, rather than the features of whatever it is you’re trying to sell. Also, think about who is going to be reading the brochure, and write for them. And always ensure you include a relevant call to action.
Leaflet copywriting
If you decide to write a leaflet then you need to use informative copy that catches the reader’s attention. Your leaflet or flyer might be part of an advertising campaign, a way to display technical information, or part of a direct mail campaign. As you only have a small area to play with, your copy needs to be brief enough to fit in a small space, whilst still containing enough information to convey your message.
Newsletter copywriting
Use a printed newsletter or an online e-newsletter to stay in touch with your customers. Make sure you use eye-catching subject lines that encourage people to open the newsletter and read on. Break up the text with headings and sub-heads, keep the content relevant and interesting, and always include a strong call to action.
Do you have tips or queries about website, blog, brochure, leaflet, or newsletter copywriting? If so leave a comment below. And to discuss any of your copywriting needs, get in touch with me today.